Could You Win a MEFFY?

­The Mobile Entertainment Forum has announced the call for entries for the sixth international Meffys Mobile Entertainment Awards, which span the entire mobile entertainment industry, from games to technology innovation.



The Meffys are a unique platform which recognise outstanding achievements from across the mobile entertainment value chain around the globe. The entries will be judged by leading journalists, analysts and VCs.

Rimma Perelmuter, MEF Executive Director, commented: “From the heightened participation of handset manufacturers and the proliferation of widgets and app stores, to the emergence of multi-platform services and the meteoric rise of mobile social networking, over the last year the industry has risen to the challenge of revamping its business models and setting a new standard for mobile entertainment. The Meffys present an ideal idea opportunity for the visionaries and leaders driving this remarkable evolution to showcase successes and compete to be recognised as the industry's best.”

This year's Meffys 2009 introduces a new award category 'The Business Intelligence Award' that will recognise the industry's continued need for comprehensive data and definitive metrics. It rewards companies who are helping the mobile media industry to better track, quantify and analyse data to support continued investment.

The Meffys also feature the unique consumer-judged 'Quality of Experience Award' celebrating projects that provide the most intuitive and engaging consumer experience. Judged by end-users themselves, the judging process for this Award will be run by we are: London, an innovative user centred design agency who are experts in multivariate testing and behavioural targeting.

In addition, the MEF board will once again present the 'Outstanding Contribution Award' to a talented individual whose work has had a seminal impact on the growth of the mobile entertainment industry. Previous winners of this coveted award include: Vesa-Matti Paananen who won the inaugural prize in 2004 for his pioneering work commercialising the ringtone; Taneli Armanto who received the accolade in 2005 for bringing the game 'Snake' to the mobile phone; Jim Brailean in 2006 for his ground-breaking work to make mobile TV a reality; the trio Alain Rossman, Chuck Parrish and Bruce Martin, creators of the mobile internet in 2007 and Greg Clayman, Gordon Gould and Alex LeVine (founders of “Upoc”) in 2008 for the creation of the first mobile communities.

Companies wishing to enter should visit: http://www.m-e-f.org/ and submit the entries by 17th April 2009.