He may have had a successful CD titled “Clothes Drop”, but Shaggy and the producers of the Dare to Care 2010 also know the value of keeping a fabulous dress on, hence a scintillating partnership with Diageo/Red Stripe to present the Red Bow Dress as part of the Charity Auction at the Dare to Care concert on January 2
Louise Fletcher creating the model of the now world famous red bow dress designed by “Sex & The City” designer Patricia Field and worn by actress and “Sex & The City” star, Kim Cattrall. The stunning red dress with an oversized bow was made to match the holiday bottle of Bailey’s Irish Cream, part of the Diageo family of drinks, which has its own red bow.
Just as the original was auctioned for a charitable cause (The Clothes off Our Back Foundation, which routinely hosts charity auctions of the latest and hottest celebrity attire to benefit children’s causes) so too, will the Jamaican version of the dress be auctioned – this time to support the work of the Bustamante Hospital for Children, to continue to assist the one-of-a-kind medical facility to care for the nation’s children.
Kim Lee of Diageo Jamaica said that the local project had been officially endorsed by both Bailey’s and by Kim Cattrall herself, albeit by telephone form location filming on the forthcoming “Sex & The City” movie sequel, reportedly due to hit theatres in May 2010 (from IMDB).
“We’re so glad to be given the opportunity to replicate this fantastic venture in Jamaica,” Lee said, “and also to support a truly vital and welcome initiative in the form of the Shaggy & Friends show.”
She added that Jamaica was the only one of Diageo’s Latin American/Caribbean territories doing this particular outreach. “We are supporting Dare to Care both through sponsorship and our own presence, with the full backing of our managing director Alan Barnes and the entire team. We’re looking forward to an awesome evening of entertainment, fellowship and style, with Bailey’s Smirnoff, Red Stripe and our range of premium drinks.”
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