NUFF LOVE "THIS LIFETIME" FOR SHEBA

Love This Lifetime (Remix)” the debut single by Ethiopian Singer/Songwriter/Producer, Sheba Sahlemariam featuringBounty Killeriscasting a spellon lovers the world over. The song, released independently anddigitally distributed globally byUniversal Music Groupreceived an unexpected boost last week when it officially debuted on the UK Urban Charts at #28 (Music Week).

The single showcases aromantic R&B/ One-dropflavor,andfeaturesa DJ style reminiscent of old schoolStone Loveremixed by infamousDancehallSuperstar Bounty Killer. Thesongis steadily climbing the charts globally; it currently holds the #9 seat inJamaicaonRichie B Charts,and made it's African debuton AFRO FM out ofAddis Ababa, right at the top, at the #1 Spot.DJ Sirak, a resident on AFRO FM calls the song an “instant hit with the African community;both inside and outside Africa.” The video also holds the #4 spot on CVM Jamaica's popular video show, "Hit List". (Hey Gary Please confirm:)

The video of the songwasshoton the streets ofKingston, Jamaica by Internationally known director Jay Will “Game Over” debuted online http://www.facebook.com/l/e4858;atwww.boomshots.comwith a raving endorsement from Vibe Magazine Editor, Rob Kenner “Sheba’s uniquely qualified to rock your world. And did Imention she can sing?” the video premiered earlier that dayonJamaica's "Entertainment Report"the leadingentertainment news show in Jamaica,hosted by the Anthony Miller, the “Simon Cowell” of Jamaica,with the declaration: “She has got the goods!”

The video has also been added tothe MTV UK and MTV Baserotations, a true coup d’etat for the unknown and independentSongstress.It is also being featured on European music video networks, Starz and Flava.Sheba is now in Europe on a promotionaltour, where she will be celebrating the success of the Single in the UK and introducing French audiences to her music.

There are plans tokeep the momentum going strong for Shebawithseveral follow up singles includingRat-Tat-Hot”,anup-tempo club banger fusingdancehallandelectro pop,“Get Yo Story Str8”abreakthroughAfro-beatRaggaSoul fusion song for the dance floors, anda mixtape previewing material from her upcoming studio album,“The Lion Of Sheba” due in May 2010.

Sheba is also excited to start work withsuch internationally heralded multiple Grammy award winnersSongwritersand Producers likeSly and Robbieand Bobby Digital, some of Reggae and Dancehall's most prolific composers for the past three decades delivering such international hits between them as Chaka Demus and Pliers "Bam Bam" and "Murder She Wrote" and Shabba Ranks' Wicked inna Bed" and Sizzla's "Good Ways" to name just a few. Digital plans toreunite with Reggae legendSizzlaon collaboration with Sheba to be featured on her album called "Someone To Love Me".

“It feels really good to get such a great response from the song, especially as an independent artist who is basically running a label from my lap top while I’m on the road! It makes me feel like I need to hurry up get more music out.” says Sheba from Kingston where she is currently wrapping up of several weeks of a media run in which she was featured on most major television, music video, print and radio outlet that serve the Jamaican Reggae and Dancehall markets.

About SHEBA:
A refugee from the majestic war-torn land of Ethiopia, Sheba Sahlemariam was reared among the concrete jungles of New York City, Europe, the Caribbean and Africa. Named after the Queen of Sheba, famed empress of Ethiopia, to whom her family traces direct ancestry, Sheba is a cousin to Emperor Haile Selassie, which highlights the serendipitous circumstances that moved her family from Ethiopia to Guyana, where she spent her early childhood and later, Jamaica, which deepened her connection to Reggae and Dancehall, the glue to her global and urban sound. Sheba stirs up a unique musical brew that is a mélange of Reggae grooves, Afro-beat, Ethiopian traditional music and jazz, R&B riffs, 16 bar rhymes, and Dancehall Sing-Jaying --souvenirs from her nomadic life. Sheba’s gorgeous four octave range, soul stirring, provocative lyrics and fierce ability to dial up a diversity of musical styles puts her at the razor’s edge and will expel you from preconceived definitions of urban, pop and world music.

-AXES Media